What to do..it’s most frequently question asked by companies these days to tap indian rural market. there is a market (purchasing capacity ) for everything in indian rural market from mobile to Mercedes . how to sell,what to sell ,where to sell is a vital question? There are no definite answer for all these questions.companies have to adopt different strategy for different market. They need to segment Rural market so that they can target right market.Segmenting rural market is more complex than urban market.
WHAT THEY WANT
Product that has style as well as strength i.e. Hero Honda,TATA ace
Product that has style as well as strength i.e. Hero Honda,TATA ace
Branded product .they are the loyal consumer i.e.TITAN watches
High demand for cosmetic and beauty related product.
Deep caste system, so the product that can show their social status in village i.e. Royal Enfield
No differentiation in quality from urban market.
Strong family bonding. so, product that can fulfill the need of whole family.
Product that is their need but that can fulfill their additional requirement also.
Product with right mixup of modernity and tradition.
Products that are in high demand
Bikes specially 100 to 150 cc
Branded PC and laptop
Bikes specially 100 to 150 cc
Branded PC and laptop
Color TV, DTH , home theatre, inverter
Fan ,cooler, refrigerator
Mobile , digital camera, handy cam
Cosmetic and beauty related products specially face wash,fairness cream,shampoo,conditionar,deodorant.
Branded cloth(but cheap),shoes ,watches
Branded cloth(but cheap),shoes ,watches
Not much price sensitive but want true value of money..sensitive towards product so can be highly dissatisfied if product does not fulfill expectation..
Not the bottom but the root of success……..
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