corporate social responsibility-initiative by indian companies
Corporate Social Responsibility:Initiatives and Examples
Anand Corporate Services Limited
Anand has a longstanding commitment to addressing the needs of the society, in view of its belief that for any economic development to be meaningful, the benefits from the business must trickle down to the society at large.Anand is of the firm view that the corporate goals must be aligned with the larger societal goals. 25 years ago, the SNS Foundation, an expression of Anand’s corporate social responsibility, was born. The objective of SNS foundation was comprehensive community development. The Foundation has created programs in the fields of health, education, natural resource management and life skills training, only to make sure that fellow humans could breathe easy.
The long term goal of Anand CSR is to implement concepts like ‘Zero Tolerance Zone for Child Labour’, ‘Zero Waste Zone’ using strategies like Reduce, Recycle and Reuse not only at Anand/SNSF locations but extend to Anand residential areas.
Aptech LimitedAptech Limited, a leading education player with a global presence, has played an extensive and sustained role in encouraging and fostering education throughout the country since inception.As a global player with complete solutions-providing capability, Aptech has a long history of participating in community activities. It has, in association with leading NGOs, provided computers at schools, education to the underprivileged and conducted training and awareness-camps.
Aptech students donated part of the proceeds from the sale of their art work to NGOs. To propagate education among all sections of the society throughout the country, especially the underprivileged, Aptech fosters tie-ups with leading NGOs throughout the country, including the Barrackpur-based NGO, Udayan, a residential school for children of leprosy patients in Barrackpur, established in 1970.The company strongly believes that education is an integral part of the country’s social fabric and works towardssupporting basic education and basic computer literacy amongst the underprivileged children in India.
Avon Cycle Limited
The poor and ignorant of India’s rural population turnto nearest towns and cities for healthcare. They face indifferenceand exploitation. Hope gives way to despair.This gave inspiration to AVON for locating MATAKAUSHALYA DEVI, PAHWA CHARITABLE HOSPITAL.Mr. Sohan Lal Pahwa, AVON's Chairman and Principal Trustee of the hospital,spent a good part of his workinglife devoted to philanthropy. The hospital, in its 5th yearof inception, has risen to serve a model healthcare facility boasting of some bold experiments in its very early yearsof existence. It’s support since inception has been of the order of Rs. 3 crore to date and it continues uninterrupted.Reaching out to the needy farther afield, the hospitalholds regular camps in surrounding villages to propagate scientific approach to healthcare. Recently the hospital took the social responsibility concept a step further and formulated a scheme titled 'Celebrated Female Child' to enable and inspire positive and enduring environment for society's all–consuming passion for 'sons only' to end
CISCO System Inc.
Philanthropy at Cisco is about building strong and productive global communities - communities in which every individual has the means to live, the opportunity to learn, and the chance to give back. The company pursues a strong “triple bottom line” which is described as profits, people and presence. The company promotes a culture of charitable giving and connects employees to nonprofit organizations serving the communities where they live. Cisco invests its best-in-class networking equipment to those nonprofit organizations that best put it to work for their communities, eventuating in positive global impact. It takes its responsibility seriously as a global citizen. Education is a top corporate priority for Cisco, as it is the key to prosperity and opportunity.
ICICI Bank LtdThe Social Initiatives Group (SIG) of ICICI Bank Ltd works with a mission to build the capacities of the poorest of the poor to participate in the larger economy. The group identifies and supports initiatives designed to break the intergenerational cycle of poor health and nutrition, ensure essential early childhood education and schooling as well as access to basic financial services.Thus, by promoting early child health, catalyzing universal elementary education and maximizing access to micro financial services, ICICI Bank believes that it can build the capacities of India’s poor to participate in larger socio-economic processes and thereby spur the overall development of the country. The SIG works by understanding the status of existing systems of service delivery and identifying critical knowledge and practice gaps in their functioning. It locates cost effective and scalable initiatives and approaches that have the potential to address these gaps and supports research to understand their impact. This is undertakenin collaboration with research agencies, nongovernmental organisations (NGOs), companies, government departments, local stakeholders and international organisations.
Infosys Technologies LimitedInfosys is actively involved in various community development programs.Infosys promoted, in 1996, the Infosys Foundation as a not-for-profit trust to which it contributes up to 1%PAT every year. Additionally, the Education and ResearchDepartment (E&R) at Infosys also works with employee volunteers on community development projects. Infosys leadership has set examples in the area of corporate citizenship and has involved itself actively in key national bodies. They have taken initiatives to work in the areas of Research and Education, Community Service,Rural Reach Programme, Employment, Welfare activities undertaken by the Infosys Foundation, Healthcare for the poor, Education and Arts & Culture.
ITC partnered the Indian farmer for close to a century. ITC is now engaged in elevating this partnership to a new paradigm by leveraging information technology through its trailblazing 'e-Choupal' initiative. ITC is significantly widening its farmer partnerships to embrace a host of value-adding activities: creating livelihoods
by helping poor tribals make their wastelands productive; investing in rainwater harvesting to bring much-needed irrigation to parched drylands; empowering rural women by helping them evolve into entrepreneurs; and providing infrastructural support to make schools exciting for village children.Through these rural partnerships, ITC touches the lives of nearly 3 million villagers across India.
Mahindra & Mahindra
The K. C. Mahindra Education Trust was established in 1953 by late Mr. K. C. Mahindra with an objective topromote education. Its vision is to transform the lives of people in India through education, financial assistanceand recognition to them, across age groups and across income strata. The K. C. Mahindra Education Trust undertakesa number of education initiatives, which make a difference to the lives of deserving students.The Trust has provided more than Rs. 7.5 Crore in the form of grants, scholarships and loans. It promotes education mainly by the way of scholarships. The Nanhi Kali project has over 3,300 children under it. We aim to increase the number of Nanhi Kalis (children) to 10,000 in the next 2 years, by reaching out to the underprivileged children especially in rural areas.
Tata Consultancy ServicesThe Adult Literacy Program (ALP) was conceived and set up by Dr. F C Kohli along with Prof. P N Murthy and Prof. Kesav Nori of Tata Consultancy Services in May 2000 to address the problem of illiteracy. ALP believes illiteracy is a major social concern affecting a third of the Indian population comprising old and young adults. To accelerate the rate of learning, it uses a TCS-designed Computer–Based Functional Literacy Method (CBFL), an innovative teaching strategy that uses multimedia software to teach adults to read within about 40 learning hours.
Dalmia Cement (Bharat) Limited
The water source for the villages in and around the Dalmia Cement factory is dependent on rains. During summer months, the villagers, particularly women folk, travel long distances to fetch water for drinking and other purposes. Considering the difficulties and hardship faced by the people, the company, after discussing with the village elders and concerned Government authorities,took the initiative of making water available
Providing deep bore wells. So far, 45 bore wells have
been provided in various villages, namely Kallakudi,
Palanganathan, Malvoi, Elakkurichi, Muthuvathur,
Pullabmadi, Edayathankudi etc. Approximately, 300
to 400 people get adequate drinking water from each
Water tanks to store the water.
Rain and seepage water is harvested in the quarries
of the company is pumped into a tank and supplied
44,000 trees were planted and nurtured over a period
of eight years. The presence of large trees and vast
greenery has considerably improved the ecology in the
DCM Shriram Consolidated LimitedShriram Fertilisers and Chemicals, is a unit of DSCL, located at Kota, 475 kms. Over the last 3 decades, various initiatives have been undertaken by the unit, in the Hadoti region (Kota, Bundi, Jhalawar districts) in ICU, ambulances, family planning, medical assistance;schools, scholarships, emphasis on girl child education;water to people and infrastructure.
Goodearth Education Foundation (GEF)Work of GEF was initiated in 1996 with a project in the Rai Bareilly district in Uttar Pradesh. The four-year project covered 63 government schools and benefited 15,000 children. GEF is currently implementing projects in Thane district, Maharashtra (in 56 schools & balwadis), Alwar District, Rajasthan (this Project is being implemented in partnership with the NGO Bodh Shiksha Samiti, covering 71 schools & balwadis) and Solan district, Himachal Pradesh (10 Balwadis). GEF Objectives include providing equal opportunities in pre-primary& primary education to all children, and quality of education by ensuring that it is relevant, effective and activity based.
Hindustan Construction Company (HCC)HCC plays an active role in CSR initiatives in the fields of Health, Education, Disaster Management, and Environment.Disaster Resource Network DRN is a worldwide initiative,promoted by the World Economic Forum (WEF).Trained volunteers and equipment resources from Engineering Construction & Logistics companies will complement the existing efforts of Government, NGO's and International Organizations in disaster management. It was during the WEF annual meet that the massive earthquake struck Gujarat in January 2001. The need for a trained and effective participation from industry was first felt there. The members of Engineering and Logistics segment of WEF came together to establish this network. The idea was further strengthened during the 9/11 incident where again the industry participated in the relief operations. DRN Worldwide was formally launched in New York in January 2002. And shortly thereafter, DRN - India Initiative was launched.
India Aluminium Company LimitedThe Women's Empowerment project was initiated by Indal-Muri in Jharkhand where the Company operates an alumina refining plant. It was implemented in collaboration with an NGO, CARE-Jharkhand. The central problem this project has attempted to address is the very low socio-economic condition of the rural and tribal population of Silli block caused by low agricultural productivity,lack of or low cash income, unresponsive health/ Integrated Child Development Services (ICDS)schemes.The Project has helped set up around 100 Self Help Groups so far, which are running successfully with members trained in various vocational income–generating skills, agricultural methods for better yields and health care initiatives. About 2000 women have been brought into the fold of this activity helping to improve not justtheir own lives but the quality of life of their children and families as well.
The Indal Women's Empowerment & Child Care project
employed integrated package of strategies and interventions,
Establishment and Strengthening of Self Help
Groups (SHG) in 30 strategically selected villages;
Promotion of Nutrition Gardens and improved land /
agricultural and natural resource management practices;
Creation of demand for improved ICDS/ health
services through Self Help Groups and strengthening
ICDS/ Health Department's service delivery
JCB India Ltd.
JCB India adopted a Government school, in the vicinity of the company premises as its social responsibility. They strongly believe that children are the foundation of our nation and they could be helped, we could build a better community and society tomorrow. The reason for adopting this particular school was the poor management of the school in terms of infrastructure, resources and qualityof education. The company’s commitment to the school goes much beyond just providing monetary support
towards infrastructure and maintenance of school building.
Larsen & Toubro (L & T) Limited
Considering that construction industry is the second largest employer in India after agriculture, employing about 32 million-strong workforce, L&T set out to regulate and promote Construction Vocational Training (CVT) in India by establishing a Construction Skills Training Institute (CSTI) on a 5.5 acre land, close to its Construction Division Headquarters at Manapakkam,Chennai. CSTI imparts, totally free of cost, basic training in formwork, carpentry, masonry, bar-bending, plumbing and sanitary, scaffolder and electrical wireman trades to a wide spectrum of the rural poor.
As a result of the good response it received in Chennai, CSTI set up a branch at Panvel, Mumbai, initially offering training in formwork, carpentry and masonry trades. The Manapakkam and Panvel facilities together provide training to about 300 candidates annually who are inducted after a process of selection, the minimum qualification being tenth standard. Since inception, these two units have produced about 2,000 skilled workmen in various trades, with about sixty percent of them being deployed to L&T’s jobsites spread across the country. The success of this training-initiative demonstrates that adoption of systematic training techniques are bound to yield efficient and skilled personnel in the shortest possible time, and in the power to convert the potential of the Rural Youth in Construction and upgrading Rura Economy in a small way
SUNDESH Sustainable Development Society (SUNDESH) is sworn to the mission of ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed – of the society.
Today, SUNDESH operates in Ghaziabad and Gautam Budha Nagar district of Uttar Pradesh, and has -- more recently – established presence in Rudrapur district of Uttrakhand. Over the years, it has contributed to many worthy causes, addressing children’s literacy, improving healthcare services, skill development, and environment, to name a few.