Monday, September 20, 2010

Be Someone

Be someone who listens, and you will be heard. Be someone who cares,
and you will be loved. Be someone who gives, and you will be blessed. Be
someone who comforts, and you will know peace.

Be someone who genuinely seeks to understand, and you will be wise. Be
someone kind, someone considerate, and you will be admired. Be someone
who values truth, and you will be respected. Be someone who takes
action, and you will move life forward.

Be someone who lifts others higher, and your life will be rich. Be someone
filled with gratitude, and there will be no end to the things for which
you'll be thankful.

Be someone who lives with joy, with purpose, as your own light brightly
shines. Be, in every moment, the special someone you are truly meant to

"People are like stained glass windows: they sparkle and shine when
the sun's out, but when the darkness sets in, their true beauty is
   revealed only if there is light within."

Sunday, September 19, 2010

Fortune at the bottom of the pyramid..

What to’s most frequently question asked by companies these days to tap indian rural market. there is a market (purchasing capacity ) for everything in indian rural market from mobile to Mercedes . how to sell,what to sell ,where to sell is a vital question? There are no definite answer for all these questions.companies have to adopt different strategy for different market. They need to segment Rural market so that they can target right market.Segmenting rural market is more complex than urban market.

   Product that has style as well as strength i.e.  Hero Honda,TATA ace
                   Branded product .they are the loyal consumer i.e.TITAN watches
                  High demand for cosmetic and beauty related product.
                 Deep caste system, so the product that can show their social status in village i.e. Royal Enfield 
               No differentiation in quality from urban market.
               Strong family bonding. so, product that can fulfill the need of whole family.
      Product that is their need but that can fulfill their additional requirement also.
                Product with right mixup of  modernity and tradition.

Products that are in high demand
 Bikes specially 100 to 150 cc   
   Branded  PC and laptop
              Color TV, DTH , home theatre, inverter
               Fan ,cooler, refrigerator
               Mobile , digital camera, handy cam
             Cosmetic and beauty related products specially face wash,fairness cream,shampoo,conditionar,deodorant.            
       Branded cloth(but cheap),shoes ,watches  

Not much  price sensitive but want true value of money..sensitive towards product so can be highly dissatisfied if product does not  fulfill expectation..

Not the bottom but the root of success……..

Telecom war : who r getting benefited?

Recently i went to my village in Bihar. i went there for 15 days to enjoy my vacation but i had one problem tat i had to talk to my GF every i inquire abt new SIM to my brother. The answer i got was surprising..he told me tat how many sim u wnt..i said only one.he asked tat whether i m going to recharge tat sim again and again..i said yes i ll use oly one sim..then he told me brother io instead of recharging ur sim. you may use new sim u have to call someone.i asked him how then he taught me following are getting all sim free..just to submit ur identity proof.
1)UNINOR : free SIM 120 Rs talk everytime u buy a new sim u ll get 120 rupees talktime tat too instead of recharge u buy new sim everytime.
2)AIRCEL: free SIM 33 Rs talktime
3)IDEA: free SIM 30 Rs talktime
4)Vodafone: free SIM 7 Rs talktime
5)STEL: free SIM 47 Rs talktime

now oly company tat was not giving free SIM and talktime was AIRTEL and it's sell of SIM has gone down drastically.
now the other part of this sceme,people r using SIM as recharge card not as a SIM card.after using talktime they r throwing the despite selling large number of SIM telecom company r not getting,wat they sud do..
IDEA came up with plan tat they ll 30 Rs taltime and they ll give 6 Rs per day for IDEA to user has to keep the sim to use this sceme..but users r also smart..they bought lot's of idea sim and instead of recharging it
they r using diffrent sim every day to use this sceme..

i found my brother argument attractive..i used 42 SIM during that period to call..
BUT i found one thing that this senseless price war is not going to benefit either customer or companys..... 

Sunday, August 8, 2010

Green Marketing


According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing.

                The obvious assumption of green marketing is that potential consumers will view a product or service's  "greenness"    as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green   marketing is  that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product - an assumption that, in my opinion, has not been proven conclusively.While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousness with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called green washing.


The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as "Ecological" green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was "Environmental" green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was "Sustainable" green marketing. It came into prominence in the late 1990s and early 2000.


For green marketing to be effective, you have to do three things; be genuine, educate your customers, and give them the opportunity to participate.

1) Being genuine means that

a) that you are actually doing what you claim to be doing in your green marketing campaign and
b) that the rest of your business policies are consistent with whatever you are doing that's environmentally friendly. Both these conditions have to be met for your business to establish the kind of environmental credentials that will allow a green marketing campaign to succeed.

2) Educating your customers isn't just a matter of letting people know you're doing whatever you're doing to protect the environment, but also a matter of letting them know why it matters. Otherwise, for a significant portion of your target market, it's a case of "So what?" and your green marketing campaign goes nowhere.
3) Giving your customers an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action.


Green marketing must satisfy two objectives: improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of the latter can be termed “green marketing myopia.”
In a 1960 Harvard Business Review article, Harvard professor Theodore Levitt introduced the classic concept of “marketing myopia” to characterize businesses’ narrow vision on product features rather than consumer benefits. The consequence is that businesses focus on making better mousetraps rather than seeking better alternatives for controlling pests. To avoid marketing myopia, businesses must engage in “creative destruction,” described by economist Joseph Schumpeter as destroying existing products, production methods, market structures and consumption patterns, and replacing them with ways that better meet ever-changing consumer desires. The dynamic pattern in which innovative upstart companies unseat established corporations and industries by capitalizing on new and improved innovations is illustrated by history. That is, the destruction of Coal Age technologies by Oil Age innovations, which are being destroyed by Information Age advances and the emerging Age of Cleantech— clean, energy-and resource-efficient energy technologies, such as those involving low/zero-emissions, wind, solar, biomass, hydrogen, recycling, and closed-loop processes.


Marketing literature on greening products/ firms builds on both the societal and social marketing research. Societal marketing implies that organizations (governments, businesses and nonprofits) need to determine the needs of target markets and to deliver the desired satisfactions in a way that enhances the consumer’s and the society’s well-being. Social marketing focuses on designing and implementing programs that increase the acceptability of a social idea, cause, or practice in (a) target group(s).

            Traditionally, marketers focus on individual needs for designing/marketing products to best serve these needs. This approach is predicated on two assumptions. First, individuals are motivated by the promise that products will satisfy their needs at outlays acceptable to them. Second, individual actions do not have significant externalities (the divergence between public and private costs/benefits), positive or negative. The presence of externalities often instigates actions from the nonmarket environment, mainly in the form of governmental regulations.
         Unlike traditional marketers, social and societal marketers seek to persuade consumers to alter their behaviors that have significant externalities. However, these behavioral modifications may not directly/sufficiently benefit consumers or the benefits may also be not includable.


The marketing of successfully established green products showcases nongreen consumer value, and there are at least five desirable benefits commonly associated with green products:
  • Efficiency and cost effectiveness
  •  Health and safety performance
  • Performance
  •  Symbolism and status
  • Convenience

Every company has its own favorite marketing mix. Some have 4 P's and some have 7 P's of marketing mix. The 4 P's of green marketing are that of a conventional marketing but the challenge before marketers is to use 4 P's in an innovative manner.


The ecological objectives in planning products are to reduce resource consumption and pollution and to increase conservation of scarce resources (Keller man, 1978).


Price is a critical and important factor of green marketing mix. Most consumers will only be prepared to pay additional value if there is a perception of extra product value. This value may be improved performance, function, design, visual appeal, or taste. Green marketing should take all these facts into consideration while charging a premium price.


There are three types of green advertising:
 Ads that address a relationship between a product/service and the biophysical environment.
 This promote a green lifestyle by highlighting a product or service
 Ads that present a corporate image of environmental responsibility


The choice of where and when to make a product available will have significant impact on the customers. Very few customers will go out of their way to buy green products.

Challenges Ahead

 Green products require renewable and recyclable material, which is costly
 Requires a technology, which requires huge investment in R & D
 Water treatment technology, which is too costly
 Majority of the people are not aware of green products and their uses
 Majority of the consumers are not willing to pay a premium for green products


Green Technology can create wonders in the world. It’s the duty of every person in the world to maintain the greenness of the world as such. Buying green market products to repair current systems is not only very cost effective, but is more environmentally responsible than continually replacing systems with new equipment. So let us put our hands and efforts together for a green world.

Political Marketing

Political marketing
Marketing designed to influence consumers about political issues, particular candidates for public office, or public issues. Although political marketing uses many of the same techniques that other forms of marketing do, it is actually used to promote a concept or an idea, rather than a specific product or service, and to motivate people to vote for that idea. In marketing terms, politics is not like selling wine, or consumer electronics—products where a small dedicated market segment can sustain a business. 
            Politics is like selling carbonated soft drinks or computer operating systems. Either you appeal to a huge demographic or you cannot justify the infrastructure. In other words, political marketing is the outcome of the marriage between marketing and politics. As an activity and method, it reflects the penetration of the political space by marketing. Political advertising, Celebrity endorsements, involvement of professional consultants and campaign managers, online campaigning, mobile phone canvassing, segmentation, micro targeting etc. are some of the methods extensively used in political marketing.
           Though political marketing is increasingly used in democratic political systems in which mass support is significantly important to sustain power; military rulers also use marketing strategy to build their branded image. The influence of professional marketing has affected the working style of political parties. Parties became more market oriented and began to frame there programs and policies in tune with opinion polls and market surveys. Information revolution and globalization have played a vital role in changing the pattern and content of traditional political campaigning into one of the most professional and sophisticated marketing tactics. 
       It is argued that if a political party implements the marketing philosophy, it will seek to meet voters needs and wants, thus producing voter satisfaction, and in doing so gain electoral support to meet its own goals.

Need of political marketing

1. social change:- Decreasing identifiability and relevance of social class has increased the need of political marketing. Earlier politics was largely based on identity politics but now due to globalization identity and social class politics has lost it’s base. Increased social mobility and education has decreased the relevance of ideology and forced political parties to change their strategy.

2.   Electoral change: - increasing electoral volatility and decreasing explanatory power of variables like age, gender, class has also increased the need of political marketing.

3. Increasing importance of campaigning:- Campaigns are no        longer predominantly about mobilizing support With decreasing base   support. Now voters need to be attracted through campaigning .we have seen in 2008 American president election that how campaigning affect the politics. Now a days Campaign context impact on economic issues and leadership evaluations. Increasing importance of mass media (new findings challenging the “minimal effects model” providing campaigners with reasons to trust in effectiveness of electioneering) in election has also increased the need of political marketing.

4.  Professionalization of campaigns :- Exponential increases in campaign spending has forced political parties to manage Use of their campaign professionally so for this purpose  they are hiring consultants, pollsters, commercial advertisers etc. they are now relying on  campaign consultants for policy content of manifestos. They want their party to look different from other parties (competitors) so they are using market research (focus groups, private polling, and direct-marketing, database-marketing) for designing their election campaign and for setting their agenda.

Political marketing management

It has often been argued that the application of ‘marketing’ tools and instruments in politics is nothing new. This may or may not be the case, but what certainly has changed in the last 25 years is not just the magnitude of political marketing management but the belief that political actors and these include not only political parties and politicians but also governments, single issue groups, lobbying organizations, etc. not only act out but also ‘think’ in marketing terms; they believe that they do marketing management, and they try to integrate their use of marketing instruments in a coherent marketing strategy. Political marketing applications have changed from a communication instrument to a coherent way of managing politics, whether it policy making, election canvassing or executing decisions.
        However, most political actors are far from having an integrated and sophisticated understanding of marketing applications for their political exchange situations. Political marketing management in politics has caused some ‘leading’ parties and candidates to adopt a simplistic and populist ‘follower’-mentality, contributing to the disenchantment of the electorate and a resulting cynicism regarding politics in general. 
            Political marketing manifests itself in such diverse activities as focusing a campaign on the salient political issues of swing voters, through the application of sophisticated segmentation techniques a consequent voter-‘customer’ orientation, the application of celebrity endorsement strategies as part of an integrated marketing communication or the institution of powerful Directors of Communication.

Market segmentation in politics
As we know that market are segmented on geographic basis, demographic basis, geo-demographic basis and physiological basis. Psychographic segmentation identifies common values and segments customers according to their beliefs, attitudes, activities, interests and opinions. Political segmentation appears to suit psychological segmentation because we know that generally the electorate does have opinions, beliefs and attitudes towards political parties and candidates. Psychological profiles can be developed for segments based on lifestyle, social character and personality. There are 3 segment divisions of social character:

1. Traditional directed behaviour (a voter always votes this way)
2. Conformity with social or family groups (socialisation into supporting a party)
3. Individualist behaviour (instrumental consumer buying behaviour of choice of

Market Targeting in politics
Targeting must be consistent with party’s overall objectives. Assuming the segmentation of a market is satisfactorily completed, the next task is choosing the segments to be targeted. The number of segments chosen will be determined by the available resources available to implement the marketing activities effectively and efficiently..
There is also a final Consideration of selecting segments that are generally overlooked and this introduces the complex question of segment responsiveness. Responsiveness is often overlooked because there is a lack of rigorous research into what stimuli will cause a favourable outcome. For example in the 2005 Bihar Election, the JD(U)  selected 190 seats and the BJP about a 142 (Baines et al, 1999).
         Sometimes the division between the attractiveness of segments is clear and choice is relatively straight forward. In other cases the decision is more difficult because the relative attractiveness of the developed segments is similar. A system for prioritising segments is required. There are 3 distinct segments:

1. Primary targets: Attractive segment(s) that is responsive to stimuli
2. Secondary targets: Less attractive segment(s) that are responsive to stimuli
3. Relationship building: Attractive segment(s) that is less responsive to stimuli
A segment may indeed be attractive but if the party cannot create a stimulus to produce a response then the resources are wasted. Measuring the response to individual stimulus can be difficult if near impossible since cause and effect relationships occur in a complex, multi-variant market environment.
The attractiveness of a segment may be determined by some of the following criteria:

1. A large market share of a segment is held e.g. high brand recognition (like party symbol).
2. High potential for growth i.e. high relative returns or expected number of votes are potentially higher
3. The size of the segment i.e. large enough to be interesting or small enough to be managed
4. Lack of competition i.e. weak opposition candidate
5. The party can differentiate products and services to match the segment's requirements e.g. local or single issues, high profile candidate, and topical national issue
6. Segment penetration will help achieve the party objectives. These objectives may be brand building, greater awareness, , greater usage or larger share of the vote etc.
7. Ease of access e.g. information needed to identify members of a segment is available or easily obtained
8. Existing relationships e.g. resources are allocated preferentially to a candidate or constituency (Baines et al, 1999)
9. Ease of distribution e.g. e-mail lists are available, distribution of political literature is easier in urban rather than rural areas
10. Resource availability e.g. active local branch, available funding, costs are not prohibitive

Differences between political marketing and mainstream marketing

1. Unlike every other purchasing decision, all voters make their choice on the same day. Moreover, although there are similarities between opinion polls and brand shares ‘tracking methods, the latter are based on actual purchasing decisions while the former are based on hypothetical questions.
2. Voting choice, unlike any other purchasing decision, has no direct or indirect individual costs attached to it.
3. Voters have to live with the collective choice even though it may not have been their preference
4. In elections winner takes all, especially in countries such as the UK where the electoral system is “first past the post”.
5. Political parties and candidates are complex intangible products which the voters cannot unbundle and thus they have to decide on the totality of the package
6. Political arena, unlike the commercial world, is highly charged with ideas, emotions, conflict and partisanship.

Political marketing in india
A sound communications strategy could backfire without astute media planning. Vajpayee led NDA government had lost elections due to bad media planning. In fact there was nothing wrong with the communication strategy of India Shining campaign. Probably the segmentation was also done meticulously. The party managers had faltered on establishing a correct level of advertising spend believing that if they spend more on communication the result would be in their favour. How could one assume that when most research indicate otherwise?
India shining campaign has been considered a flop show as the party lost elections. A closer study would reveal that there was real merit in the communication strategy adopted as election theme. Most experts also agreed that the campaign was generally good and effective before the election results were out. The devil did lie in the media planning. From political marketing viewpoint no one tried to look at the desired level of media reach for an incumbent party. The overkill in media cost them elections. There are major differences between the American and European way of conducting advertising campaigns. In USA you have candidate centred, repetitive, and short advertising messages as against the European way that features party centric, longer duration, and single shot advertisements. Use of marketing instruments, concepts and techniques is on the rise in India with every new election. Most political parties realizing the importance of political communications have created in house teams, often named as media cell, to establish, maintain and improve the image of their party and advise the party on professional political communications. These media divisions within parties generally consist of current and former journalists and a smattering of political communications experts. Well-planned political marketing helps to influence the election outcome by convincing the electorate about real effective issues.

Political marketing in USA(2008 presidential election)
The lifeblood of 2008 campaign isn't red, white or blue. It's green, as in financial contributions. And smart campaigns know that what triggers a donation from one person will be totally different for another. So they reach out constantly. Every news release emailed out to the base is accompanied by a strong call to action. Donate now. Make a difference. While some politicians are more successful at this than others, what we can take away from this is that frequent communication coupled with a clear action path results in conversion.

Media used in 2008 USA president election
It's a switched-on, 24x7, YouTube world. Embrace it. That's what the savviest campaigns are doing, and it's yielding benefits galore. Blogs are just a starting point. The most successful campaigns are also incorporating the following:
Ø Mobile updates
Ø Twitter tweets
Ø Cell phone ring tones (check out these from  Obama's campaign)
Ø Videos of speeches and behind-the-scenes meetings

Tuesday, June 15, 2010


this is wat i called true love
The man had fought for the US in the War against IRAQ and after returning, he had got married with the girl he was in Love with… Real true Love indeed… Hats off… She is one of the great women in the world as far as I can see.

Wednesday, April 28, 2010

corporate social responsibility-initiative by indian companies

corporate social responsibility-initiative by indian companies 

 Corporate Social Responsibility:Initiatives and Examples

Anand Corporate Services Limited

Anand has a longstanding commitment to addressing the needs of the society, in view of its belief that for any economic development to be meaningful, the benefits from the business must trickle down to the society at large.Anand is of the firm view that the corporate goals must be aligned with the larger societal goals. 25 years ago, the SNS Foundation, an expression of Anand’s corporate social responsibility, was born. The objective of SNS foundation was comprehensive community development. The Foundation has created programs in the fields of health, education, natural resource management and life skills training, only to make sure that fellow humans could breathe easy.
The long term goal of Anand CSR is to implement concepts like ‘Zero Tolerance Zone for Child Labour’, ‘Zero Waste Zone’ using strategies like Reduce, Recycle and Reuse not only at Anand/SNSF locations but extend to Anand residential areas.

Aptech Limited
Aptech Limited, a leading education player with a global presence, has played an extensive and sustained role in encouraging and fostering education throughout the country since inception.As a global player with complete  solutions-providing capability, Aptech has a long history of participating in community activities. It has, in association with leading NGOs, provided computers at schools, education to the underprivileged and conducted training and awareness-camps.
Aptech students donated part of the proceeds from the sale of their art work to NGOs. To propagate education among all sections of the society throughout the country, especially the underprivileged, Aptech fosters tie-ups with leading NGOs throughout the country, including the Barrackpur-based NGO, Udayan, a residential school for children of leprosy patients in Barrackpur, established in 1970.The company strongly believes that education is an integral part of the country’s social fabric and works towardssupporting basic education and basic computer literacy amongst the underprivileged children in India.

Avon Cycle Limited

The poor and ignorant of India’s rural population turnto nearest towns and cities for healthcare. They face indifferenceand exploitation. Hope gives way to despair.This gave inspiration to AVON for locating MATAKAUSHALYA DEVI, PAHWA CHARITABLE HOSPITAL.Mr. Sohan Lal Pahwa, AVON's Chairman and Principal Trustee of the hospital,spent a good part of his workinglife devoted to philanthropy. The hospital, in its 5th yearof inception, has risen to serve a model healthcare facility boasting of some bold experiments in its very early yearsof existence. It’s support since inception has been of the order of Rs. 3 crore to date and it continues uninterrupted.Reaching out to the needy farther afield, the hospitalholds regular camps in surrounding villages to propagate scientific approach to healthcare. Recently the hospital took the social responsibility concept a step further and formulated a scheme titled 'Celebrated Female Child' to enable and inspire positive and enduring environment for society's all–consuming passion for 'sons only' to end
CISCO System Inc.

Philanthropy at Cisco is about building strong and productive global communities - communities in which every individual has the means to live, the opportunity to learn, and the chance to give back. The company pursues a strong “triple bottom line” which is described as profits, people and presence. The company promotes a culture of charitable giving and connects employees to nonprofit organizations serving the communities where they live. Cisco invests its best-in-class networking equipment to those nonprofit organizations that best put it to work for their communities, eventuating in positive global impact. It takes its responsibility seriously as a global citizen. Education is a top corporate priority for Cisco, as it is the key to prosperity and opportunity.

ICICI Bank Ltd
The Social Initiatives Group (SIG) of ICICI Bank Ltd works with a mission to build the capacities of the poorest of the poor to participate in the larger economy. The group identifies and supports initiatives designed to break the intergenerational cycle of poor health and nutrition, ensure essential early childhood education and schooling as well as access to basic financial services.Thus, by promoting early child health, catalyzing universal elementary education and maximizing access to micro financial services, ICICI Bank believes that it can build the capacities of India’s poor to participate in larger socio-economic processes and thereby spur the overall development of the country. The SIG works by understanding the status of existing systems of service delivery and identifying critical knowledge and practice gaps in their functioning. It locates cost effective and scalable initiatives and approaches that have the potential to address these gaps and supports research to understand their impact. This is undertakenin collaboration with research agencies, nongovernmental organisations (NGOs), companies, government departments, local stakeholders and international organisations.

Infosys Technologies Limited
Infosys is actively involved in various community development programs.Infosys promoted, in 1996, the Infosys Foundation as a not-for-profit trust to which it contributes up to 1%PAT every year. Additionally, the Education and ResearchDepartment (E&R) at Infosys also works with employee volunteers on community development projects. Infosys leadership has set examples in the area of corporate citizenship and has involved itself actively in key national bodies. They have taken initiatives to work in the areas of Research and Education, Community Service,Rural Reach Programme, Employment, Welfare activities undertaken by the Infosys Foundation, Healthcare for the poor, Education and Arts & Culture.

ITC Limited

ITC partnered the Indian farmer for close to a century. ITC is now engaged in elevating this partnership to a new paradigm by leveraging information technology through its trailblazing 'e-Choupal' initiative. ITC is significantly widening its farmer partnerships to embrace a host of value-adding activities: creating livelihoods
by helping poor tribals make their wastelands productive; investing in rainwater harvesting to bring much-needed irrigation to parched drylands; empowering rural women by helping them evolve into entrepreneurs; and providing infrastructural support to make schools exciting for village children.Through these rural partnerships, ITC touches the lives of nearly 3 million villagers across India.

Mahindra & Mahindra

The K. C. Mahindra Education Trust was established in 1953 by late Mr. K. C. Mahindra with an objective topromote education. Its vision is to transform the lives of people in India through education, financial assistanceand recognition to them, across age groups and across income strata. The K. C. Mahindra Education Trust undertakesa number of education initiatives, which make a difference to the lives of deserving students.The Trust has provided more than Rs. 7.5 Crore in the form of grants, scholarships and loans. It promotes education mainly by the way of scholarships. The Nanhi Kali project has over 3,300 children under it. We aim to increase the number of Nanhi Kalis (children) to 10,000 in the next 2 years, by reaching out to the underprivileged children especially in rural areas.

Tata Consultancy Services
The Adult Literacy Program (ALP) was conceived and set up by Dr. F C Kohli along with Prof. P N Murthy and Prof. Kesav Nori of Tata Consultancy Services in May 2000 to address the problem of illiteracy. ALP believes illiteracy is a major social concern affecting a third of the Indian population comprising old and young adults. To accelerate the rate of learning, it uses a TCS-designed Computer–Based Functional Literacy Method (CBFL), an innovative teaching strategy that uses multimedia software to teach adults to read within about 40 learning hours.

Dalmia Cement (Bharat) Limited

The water source for the villages in and around the Dalmia Cement factory is dependent on rains. During summer months, the villagers, particularly women folk, travel long distances to fetch water for drinking and other purposes. Considering the difficulties and hardship faced by the people, the company, after discussing with the village elders and concerned Government authorities,took the initiative of making water available
Providing deep bore wells. So far, 45 bore wells have
been provided in various villages, namely Kallakudi,
Palanganathan, Malvoi, Elakkurichi, Muthuvathur,
Pullabmadi, Edayathankudi etc. Approximately, 300
to 400 people get adequate drinking water from each
bore well.
Water tanks to store the water.
Rain and seepage water is harvested in the quarries
of the company is pumped into a tank and supplied
to inhabitants.
44,000 trees were planted and nurtured over a period
of eight years. The presence of large trees and vast
greenery has considerably improved the ecology in the

DCM Shriram Consolidated Limited
Shriram Fertilisers and Chemicals, is a unit of DSCL, located at Kota, 475 kms. Over the last 3 decades, various initiatives have been undertaken by the unit, in the Hadoti region (Kota, Bundi, Jhalawar districts) in ICU, ambulances, family planning, medical assistance;schools, scholarships, emphasis on girl child education;water to people and infrastructure.

Goodearth Education Foundation (GEF)
Work of GEF was initiated in 1996 with a project in the Rai Bareilly district in Uttar Pradesh. The four-year project covered 63 government schools and benefited 15,000 children. GEF is currently implementing projects in Thane district, Maharashtra (in 56 schools & balwadis), Alwar District, Rajasthan (this Project is being implemented in partnership with the NGO Bodh Shiksha Samiti, covering 71 schools & balwadis) and Solan district, Himachal Pradesh (10 Balwadis). GEF Objectives include providing equal opportunities in pre-primary& primary education to all children, and quality of education by ensuring that it is relevant, effective and activity based.

Hindustan Construction Company (HCC)
HCC plays an active role in CSR initiatives in the fields of Health, Education, Disaster Management, and Environment.Disaster Resource Network DRN is a worldwide initiative,promoted by the World Economic Forum (WEF).Trained volunteers and equipment resources from Engineering Construction & Logistics companies will complement the existing efforts of Government, NGO's and International Organizations in disaster management. It was during the WEF annual meet that the massive earthquake struck Gujarat in January 2001. The need for a trained and effective participation from industry was first felt there. The members of Engineering and Logistics segment of WEF came together to establish this network. The idea was further strengthened during the 9/11 incident where again the industry participated in the relief operations. DRN Worldwide was formally launched in New York in January 2002. And shortly thereafter, DRN - India Initiative was launched.

India Aluminium Company Limited
The Women's Empowerment project was initiated by Indal-Muri in Jharkhand where the Company operates an alumina refining plant. It was implemented in collaboration with an NGO, CARE-Jharkhand. The central problem this project has attempted to address is the very low socio-economic condition of the rural and tribal population of Silli block caused by low agricultural productivity,lack of or low cash income, unresponsive health/ Integrated Child Development Services (ICDS)schemes.The Project has helped set up around 100 Self Help Groups so far, which are running successfully with members trained in various vocational income–generating skills, agricultural methods for better yields and health care initiatives. About 2000 women have been brought into the fold of this activity helping to improve not justtheir own lives but the quality of life of their children and families as well.
The Indal Women's Empowerment & Child Care project
employed integrated package of strategies and interventions,
such as:
Establishment and Strengthening of Self Help
Groups (SHG) in 30 strategically selected villages;
Promotion of Nutrition Gardens and improved land /
agricultural and natural resource management practices;
Creation of demand for improved ICDS/ health
services through Self Help Groups and strengthening
ICDS/ Health Department's service delivery

JCB India Ltd.

JCB India adopted a Government school, in the vicinity of the company premises as its social responsibility. They strongly believe that children are the foundation of our nation and they could be helped, we could build a better community and society tomorrow. The reason for adopting this particular school was the poor management of the school in terms of infrastructure, resources and qualityof education. The company’s commitment to the  school goes much beyond just providing monetary support
towards infrastructure and maintenance of school building.

Larsen & Toubro (L & T) Limited

Considering that construction industry is the second largest employer in India after agriculture, employing about 32 million-strong workforce, L&T set out to regulate and promote Construction Vocational Training (CVT) in India by establishing a Construction Skills Training Institute (CSTI) on a 5.5 acre land, close to its Construction Division Headquarters at Manapakkam,Chennai. CSTI imparts, totally free of cost, basic training in formwork, carpentry, masonry, bar-bending, plumbing and sanitary, scaffolder and electrical wireman trades to a wide spectrum of the rural poor.
As a result of the good response it received in Chennai, CSTI set up a branch at Panvel, Mumbai, initially offering training in formwork, carpentry and masonry trades. The Manapakkam and Panvel facilities together provide training to about 300 candidates annually who are inducted after a process of selection, the minimum qualification being tenth standard. Since inception, these two units have produced about 2,000 skilled workmen in various trades, with about sixty percent of them being deployed to L&T’s jobsites spread across the country. The success of this training-initiative demonstrates that adoption of systematic training techniques are bound to yield efficient and skilled personnel in the shortest possible time, and in the power to convert the potential of the Rural Youth in Construction and upgrading Rura Economy in a small way


SUNDESH Sustainable Development Society (SUNDESH) is sworn to the mission of ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed – of the society.

Today, SUNDESH operates in Ghaziabad and Gautam Budha Nagar district of Uttar Pradesh, and has -- more recently – established presence in Rudrapur district of Uttrakhand. Over the years, it has contributed to many worthy causes, addressing children’s literacy, improving healthcare services, skill development, and environment, to name a few.

Wednesday, March 31, 2010

life is....

Life is full of surprises.someone has correctly said so..when you start your journey you think you will complete it with ur confident,skill and blessing of elders and god.but suddenly everything changes and u couldn't underdstand the reason..u start to think everything was going fine..suddenly wat happen..that what exactly happen with me.i start my journey(...........).i was full of confident that by my dedication and love i ll easily achieve it..i will show everyone that true love still exist in the world bur suddenly i realized what is happening. Am i really pursuing my dream..or m just keep on going becoz i want to prove sth to everyone.i don't know but life is not's very complex.. everytime i think i ll avoid the situation that hinder my way i proved to be wrong...i was the person m still who think tat situation never dominate people..people sud dominate situation.but now m feeling situation can also's dominating my thinking.sometime why i m doing so..why m keep on pursuing someone else dream.why someone else thinking and feeling ...compel me to behave in particular way..just to show that i m true...just to say that i m always with u..but why people don't get it...why ..why..perhaps i ll get this answer someday..but i fear till it ll be too late to rectify mistake...

Sunday, March 28, 2010

walmart-the real wall of retail

How Big is WalMart?

1. At Wal-Mart, customers world wide spend $42,754,109 every hour of every day.

2. This works out to $41,400 profit every minute.

3. Wal-Mart will sell more from January 1 to St. Patrick's Day (March 17th) than Target sells all year.

4. Wal-Mart is bigger than Home Depot + Kroger + Target + Sears + Costco + K-Mart combined.

5. Wal-Mart employs 2 million people worldwide and is the largest private employer.

6. Wal-Mart is the largest company in the history of the World (as measured by revenue).

7. Wal-Mart now sells more food than Kroger & Safeway combined, keeping in mind they did this in only 15 years.

8. During this same period, 31 Supermarket chains sought bankruptcy.

9. Wal-Mart now sells more food than any other store in the world.

10. Wal-Mart has approx 4,253 stores in the USA of which 2,610 are Super Centers; this is 1,000 more than it had 5 years ago.

11. This year, 7.2 billion different purchasing experiences will occur at a Wal-Mart store. (Earth's population is approximately 6.5 billion.)

12. 90% of all Americans live within 15 miles of a Wal-Mart.